Art Heroes Review— where an MFA meets an MBA

As an artist, your business model has to be as creative as your art

There's no one right way to do things when you do creative work— no one system, plan, guide or set of rules is perfect for everyone. That's why I think the diversity of ideas, practices, and outlooks in Art Heroes Review will be of value to you.

Over the course of months, you'll have a collection of stories and practical advice from some of the best minds at the intersection of art and commerce. You'll find ideas worth trying and hopefully be inspired to take some of them even further and try something that's never been done before.

Art Heroes Review is a weekly digital magazine* presenting the best information contained in each episode of Art Heroes Radio. Starting with the transcript of the show, each issue is edited for clarity and then boiled down to the very best material. In some cases, I've added new material that was not in the show but should have been, so it's not just a rehash of what you've heard. When you download an issue, you'll actually get two files— the Review and a corrected version of the full transcript as well.

Designed to help you act on the knowledge you've gained

The format of Art Heroes Review is designed to be a resource you'll use over and over again. There's generous white space on the page for taking notes. Pull quotes call attention to the best ideas in each episode. A summary page at the end presents the most important ideas you can act on. There are clickable links to resources so that you don't have to Google for things you want to follow up on.

The show is a lot of fun to listen to, but it's not always the best way to take in information. Many of us learn better and remember more when we read. Sometimes you really want to be able to skim a topic or skip ahead. Reading is also faster than listening to audio, so if you're busy, the Review might be a better resource for you than the radio show.

Text has a lot of other advantages too: you can take notes in the margins, bookmark the parts you want to return to, search for keywords, copy and paste ideas straight into your business plan or to do list. It's easier to pick up where you left off if you want to read it a bit at a time. And you don't have to wonder what someone said if they've gone all mumbly for a moment.

I refuse to set a bad example by giving away the store

One of the recurring themes in Art Heroes Radio is getting paid for your creative work and being transparent about the actual costs of doing that work.

The radio show is totally free and always will be, but Art Heroes Review is $15 an issue. As much as I would love to make Art Heroes Review a free resource, I can't afford to. The design work and the software to use it were $1500. Hiring a good transcriptionist costs about $70 an episode. It takes about 30 hours a week to produce Art Heroes Radio and the Review. I value your time, which is why I strive to make every episode rock from top to bottom. I value my time as well.

My goal with the show is to show you where an MFA meets an MBA and inspire you to make art a sustainable career. I don't want to just entertain you— I want to see you take action. I believe that actually paying for information is a much stronger commitment to moving forward towards acting on it.

For now, the Review is available only as individual issues, but I'm working on putting together a subscription plan which will include all issues of Art Heroes Review, as well as some exciting new content just for subscribers. The subscription will be less expensive than buying individual issues and you'll get exclusive membership content as well.

*Weekly schedule will begin as soon as I catch up on the backlog of episodes recorded before the Review was created.

« Art Heroes Review No. 005, Artistic burnout + creative block | Main

Add your thoughts or questions here

subscribe to free updates

Don't miss an episode of Art Heroes. Subscribe below with Itunes, your favorite feed reader or by email.

Listen to Recent Episodes

  • All content © 2010-2013, John T Unger.